Built to Create
A project with the UNICEF’s Sustainable Development Goal “Decent Work and Economic Growth”. This was a collaboration with the brand Carhartt to challenge societal expectations through Impactful visuals and messaging that promotes confidence, curiosity and the value of diverse career paths.
❋ DeliverablesIllustrations, Social Media and Guerilla Marketing Campaign
❋ TypeThis is student work. Collaboration with Carhartt for educational sources
❋ SoftwareAdobe Illustrator, Adobe Photoshop
Rising college costs and student debt (U.S. student debt surpassed $1.7 trillion in 2024). American Progress
”Most young adults (68%), whether they are employed or not, don’t feel they have the resources now to lead the kind of life they want.” Pew Research Center
”Several states in America are facing a worker shortage crisis: There are too many open jobs without people to fill them.”U.S. Chamber of Commerce
In the United States, since the passage of the 1944 GI Bill, college has been pushed over vocational education.
COVID-19 pandemic (2020–2022)
-Disruption of traditional education and work systems.
-Remote learning made many question the value of expensive college tuition.
-Labor shortages revealed how essential skilled trade workers are to society.
“Some 1.8 billion young people are on the brink of adulthood. And nearly 60 percent of them are projected to lack the skills they need to work and thrive by 2030.” -UNICEF
Target Audience
Young men and women (ages 16-25)
Urban/Suburban United States
Undecided about life post high school
Do not want to live in debt
The Issue
Stigma around attending university and student loan debt.
The need for professionals in trades to maintain a balanced economy.
Mood Board
Design Elements
Color Palette
#ecb329
#ffffff
#000000
Typography
Signature Imagery
Design Flats
Mockups
Mural: 9x12ft
Social Posts: 1080x1350px
Apparel: 12x14in
Stickers: 3x3in