Flourish

Flourish is an app designed to help young adults with financial literacy and procrastination.

❋ Deliverables

Brand Identity, UX Design

❋ Type

This is student work.

❋ Software

Adobe Illustrator, Adobe Photoshop, Figma

Mood Board

Rollin’ Flavors was inspired by music festival layouts and appearance like Lollapalooza, Lovin’ Live and Oceans Calling music festivals

Age: 35

Location: West Seattle (suburban, walkable core or strip with parking)

Household: Lives with partner. Busy, but not chaotic

Occupation: Product manager / UX designer / project lead

Work: Hybrid (2–3 days from home)

Lifestyle: Cooks during the week, orders out 1–2 nights

Shops at: Farmers Markets, Trader Joe’s, and Local Grocery Stores

Habits: Drinks coffee daily, wine a few nights a week

The mockup of Mina’s Mercato is

Takeout Bags

12 × 9 × 5 in

Coffee Cups

3.5 × 5 in

Vertical Bi-fold Menu

8.5 × 14 in

4.25 × 14 in each page

Business/Loyalty Cards

3.5 × 2 in