Flourish
Flourish is an app designed to help young adults stay organized and take control of their daily lives by keeping all their goals and habits in one place. It teaches important "adulting" skills—like budgeting, health, and scheduling—through a personalized feed of helpful resources. By offering easy access to books, videos, and podcasts, the platform gives users the knowledge they need to grow and succeed.
❋ DELIVERABLESBrand Identity, UX Design
❋ CATEGORYThis is student work.
❋ SOFTWAREAdobe Illustrator, Adobe Photoshop, Figma
Mood Board
Flourish was inspired by financial apps as well as self-help and productivity apps.
Mint-Financial Tracking
Habitica-Goal/Habit Setting
I wanted to create an app that does it all. Where you can learn new skills and take charge of your responsibilities.
User Persona: Sage Everett
Age: 24
About:
-Recent College Graduate.
-Seeking organization for her life post college, while entering the workforce.
-Looking to focus on her own personal growth rather than comparing to others on social media.
-Wants to learn new habits for saving money but doesn’t know where to start.
Needs:
-Efficient Experience.
-Doesn’t want to get addicted.
-Consistency.
Pain Points:
-Getting distracted by social media.
-Procrastinates work.
-Doesn’t know much about finance and adult literacy.
Expectations:
-Set time frame for goals.
-Create personal accountability with set reminders.
-Learn new skills from the Interest Feed that will develop adulting skills.
-Screen time breaks while using app, so it doesn’t turn into another form of addicted scrolling.
Design Elements
COLOR
TEXT
ICONS
Flourish App
Test out Flourish!
Click here