Mina’s Mercato
Mina’s Mercato is a neighborhood Italian market concept set in the suburbs of Seattle, inspired by the bold, everyday food culture of Italian delis.
❋ DeliverablesBrand Identity, Packaging, Menu Design
❋ TypeThis is student work.
❋ SoftwareAdobe Illustrator, Adobe Photoshop
Mood Board
Mina’s blends warmth and tradition with a confident, contemporary visual to create an approachable destination for daily meals, gathering, and community ritual.
User Persona: Amanda Giuliano
Age: 35
Location: West Seattle (suburban, walkable core or strip with parking)
Household: Lives with partner. Busy, but not chaotic
Occupation: Product manager / UX designer / project lead
Work: Hybrid (2–3 days from home)
Lifestyle: Cooks during the week, orders out 1–2 nights
Shops at: Farmers Markets, Trader Joe’s, and Local Grocery Stores
Habits: Drinks coffee daily, wine a few nights a week
Store Mockup
The mockup of Mina’s Mercato is
Takeout Bags
12 × 9 × 5 in
Coffee Cups
3.5 × 5 in
Vertical Bi-fold Menu
8.5 × 14 in
4.25 × 14 in each page
Business/Loyalty Cards
3.5 × 2 in
