Mina’s Mercato

Mina’s Mercato is a neighborhood Italian market concept set in the suburbs of Seattle, inspired by the bold, everyday food culture of Italian delis.

❋ DELIVERABLES

Brand Identity, Packaging, Menu Design

❋ CATEGORY

Student Project

❋ SOFTWARE

Adobe Illustrator, Adobe Photoshop

Mood Board

Mina’s blends warmth and tradition with a confident, contemporary visual to create an approachable destination for daily meals, gathering, and community ritual.

Design Elements

COLOR

TYPE

SIGNATURE IMAGERY

User Persona

Amanda Giuliano

Age: 35

Location: West Seattle (suburban, walkable core or strip with parking)

Household: Lives with partner. Busy, but not chaotic

Occupation: Product manager / UX designer / project lead

Work: Hybrid (2–3 days from home)

Lifestyle: Cooks during the week, orders out 1–2 nights

Shops at: Farmers Markets, Trader Joe’s, and Local Grocery Stores

Habits: Drinks coffee daily, wine a few nights a week

Mockups

Mina's Mercato maintains a strong design presence, executed consistently across a diverse range of deliverables.